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The Cultural Creatives
by Paul H. Ray and Sherry Ruth Anderson

This is a fascinating book about our society and what a large percentage of Mainstream Americans really care about. It's a great book if you care about our society and where it's headed -- or a marketer seeking to learn more about your potential audience.

Paul and Sherry continue to conduct their research and write, too. So mark a spot on your favorite book buying site to alert you to new works.

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